K-KORE
LOCATION: AUSTRALIA
PR Pip was employed to build brand awareness within Australia's national media for K-Kore (Victoria's only Lagree Fitness studio) and the Miss Universe Australia Finalist training campaign. Tasked to position K-Kore as the place to train like a Miss Universe contestant.
"Pippa worked with K-Kore throughout 2019 and did a fantastic job at raising the profile of both K-Kore and Lagree. She managed to feature the partnership between K-Kore and Miss Universe Australia in major online titles and was also able to secure articles in Stellar Magazine, Body & Soul and Women's Day. Pippa has a vast knowledge of PR in the health and wellness industry and I highly recommend partnering with her."
- Kylie Archer, Founder of K-Kore
In just a 6 week period K-Kore were featured in an impressive selection of influential national media with some of the nations highest readerships, including Australia's largest online news outlet and the World's biggest website, with a 30,609,773 readership. Crediting the workout as "transformational" in 2 full page spreads on The Daily Mail Australia, News.com.au, Body & Soul, The Telegraph, Stella Magazine, Women's Day Magazine, The New Zealand Herald, Whimn.com.au.
Further to PR Pips 2020 trend prediction pitching, K-Kore / the Lagree method went onto be dubbed the 2020 fitness trend to watch in January's Body & Soul supplement, running nationally in Australia and New Zealand.
